Denis Waitley, an American motivational speaker, writer, and consultant, said, “Continuous learning is the minimum requirement for success in any field.” The willingness and openness to always adapt to change, to take on new information and process it effectively, to be hungry for new industry knowledge…to be successful, you must be a learner.
Small business owners are in a unique position in which they must assume the persona of so many different employees within a business structure; one usually takes on the roles and responsibilities of many, thus fulfilling the definition of ‘small’ business. The personal drive and self-discipline required to manage a small business is exponentially more difficult because the ones being held accountable are often the ones holding the accountability; being one’s own boss can have it’s pitfalls, and, if there is an unwillingness to adapt to change and to learn new skills, business is likely to be stagnant, or worse, go south.
We’d like to share 5 best practices for small businesses, developed by Adam C. Uzialko, with Business News Daily. These best practices do not include ground-breaking new information, but instead, are industry-proven headlines that continue to serve as important reminders of what is important and what works. If you are already implementing these practices, it is always best to revisit policies and procedures to ensure optimal success.
- Update software and secure networks: Cyberattacks often occur to networks and software that has been left unattended. Ensure that you are running the latest version of all your software, and if you aren’t, you need to run and install the updates. Software companies provide updates that include ‘patches’ that protect their products and defend against devastating cyberattacks.
- Unify your branding and marketing efforts: We live in a hyperconnected world; it’s essential that small businesses are visible in many different platforms and media in order to stay relevant. It’s also imperative to cut disjointed marketing efforts, or those that are focused on one specific channel while leaving others behind. According to Mr. Uzialko, “Your social media strategy should feed into your website, and your advertising should echo the messages you’re promoting with your content marketing.” If your messages don’t flow together in unity, it’s time to make a change.
- Increase your legal and regulatory awareness: Lengthy legalese in the form of state and federal regulations can put a damper on anyone’s motivation…it can be tedious and riddled with small barriers and red tape. As mind-numbing as combing through documents and other paperwork can be, it is essential for small businesses to stay on top of new regulatory changes. Being non-compliant with state and federal regulations can have devastating effects to the success of your business. Find business attorneys and others in the legal industry to help, sometimes outsourcing expertise in this area can save your business it’s life.
- Organize your record-keeping: The original author, Uzialko, says “A well-run business must maintain a lot of documentation, but that info doesn’t do you much good if it is disorganized and difficult to access…Beyond organization, you might even consider adopting a method to make it easier to manage your archives moving forward.”
- Reaffirm your mission statement: Your mission statement should be the guiding force behind your goals and ambitions and serve as a light to any dark paths of uncertainty. Mission statements shouldn’t be carved in stone, they must be massaged and developed over time to fit changes in our culture and the business market.
To read Adam Uzialko’s full article, you can find the original source here.
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